Big Sean joins his hometown team Detroit Pistons as Creative Director of Innovation to help with on and off the court initiatives.

Fear of God establishes its third pillar, Fear of God Athletics, in a new longterm partnership with adidas.

Jack Harlow had a breakout 2020 with "Whats Poppin" and gives a 4th quarter victory lap with his debut album, "Thats What They All Say."

Breakdancing — one of the five pillars of hip-hop — will join the Olympics in 2024.

The Game enlists Lil Wayne for a tribute track to Allen Iverson called "A.I. With The Braids."

Palm Angels releases colorful collection paying homage to basketball and lets fans interact with celebrities in NBA 2K21 pick-up games.

As Nicki Minaj's "Pink Friday" LP celebrates its 10th anniversary, we unpack the sports references that Minaj used to assert her dominance.

With a stellar race at the Turkish Grand Prix, Lewis Hamilton won his seventh world championship, tying Michael Schumacher for most-all time

The Miami Marlins named Kim Ng their general manager, making her the first woman and the second Asian American GM in Major League Baseball.

The sports metaphors on J. Cole's "Friday Night Lights" still impress and motivate 10 years after its release.

Following Jennifer Lopez and Shakira's show and a rise in racial tensions, The Weeknd shares he's the Super Bowl LV halftime performer.

Los Angeles rapper Nana shares stories from the streets with an uplifting message of hope all with plenty of sports references.

In what has been a whirlwind year, we have been blessed to still see champions crowned in a handful of sports. Freddie Gibbs, Big Sean...

Lewis Hamilton breaks Michael Schumacher's F1 record of most race wins with 92 by winning the Portuguese Grand Prix.

Aminé pays tribute to his hometown in the "Woodlawn" video with a Portland Trail Blazers fan cave and a memorial to Kobe Bryant.

NWSL announces the addition of Angel City FC, the first professional women's soccer team in Los Angeles in more than a decade.

Virgil Abloh releases "Free Game" mentorship program breaking down his own creative process for other Black entrepreneurs to create brands.

Stephen Jackson allows himself to grieve for his friend George Floyd by releasing "Good Trouble" rap EP under the name Stak5.

LA rapper REASON releases fiery debut album "New Beginnings" with sports references from Isaiah Rashad, Vince Staples and himself.

Jerry Lorenzo's Fear of God releases its Fall 2020 Essentials collection as well as a tribute to vice presidential candidate Kamala Harris.