J. Cole announces his sixth studio album, "The Off-Season," which features yet another basketball cover art.

Looking back on 5 years of Drake's "Views," the album has several sports references and cultural moments that are worth celebrating.

We break down the football references in AJ Tracey's "Flu Game" album over at Urban Pitch.

Los Angeles-based brand RHUDE is having a stellar 2021 with a McLaren collaboration and Future as the face of its first campaign.

Propaganda and DJ Mal-Ski release "Terraform: The People" EP as the first of a series of four with guest features from Lecrae and Swoope.

Cruiserweight boxer Lawrence Okolie flexes his rap skills with new song "TKO" in preparation for his title fight against Krzysztof Glowacki.

Jack Harlow and Tyler Herro celebrate their friendship and explain the behind-the-scenes story of the "Tyler Hero" song and video.

Dee-1 helps both the New Orleans Pelicans and New Orleans Saints as the teams continue to connect with the community.

Drake releases surprise 3-pack "Scary Hours 2" with references to Kansas City Chiefs Patrick Mahomes and Toronto Raptors DeMar DeRozan.

Canelo had an incredible entrance with J Balvin. Here's some other memorable boxing entrances with rappers, including Tupac and 50 Cent.

The video for Lil Yachty and Vince Staples' "In My Stussy's" takes fans on a trip with optical illusions and good fun.

To celebrate his seventh Super Bowl win, Tom Brady posted a series of stories on Instagram with music that perfectly matched each highlight.

Pop Smoke makes his acting debut in the Eddie Huang-directed "Boogie" about a Chinese-American teen chasing his basketball dream in New York

On Jersey Talk, veteran hip-hop journalist Soren Baker shares his jersey collection featuring many Baltimore Ravens greats.

Lil Wayne rereleases "Green and Yellow," his remix of Wiz Khalifa's "Black and Yellow" that spurred the Green Bay Packers to a Super Bowl.

Part of what makes the CW drama "All-American" a great show is its music. Here are 18 Los Angeles-based artists for Season 3's soundtrack.

A$AP Twelvyy releases "95" Madden" video off his "Noon Yung" album, paying tribute to the classic football video game.

Big Sean joins his hometown team Detroit Pistons as Creative Director of Innovation to help with on and off the court initiatives.

Jack Harlow had a breakout 2020 with "Whats Poppin" and gives a 4th quarter victory lap with his debut album, "Thats What They All Say."

The Game enlists Lil Wayne for a tribute track to Allen Iverson called "A.I. With The Braids."